Our Turn Her Up campaign is a female run collective celebrating and championing female identifying composers, producers, artists, musicians, designers, videographers, press pluggers, radio pluggers and industry executives.
Our goal was to highlight and positively impact the gender imbalance in the music industry by giving independent female identifying creatives a platform to showcase their talents.
Cassidi's 'What My Name' track featured on the playlist and gained major traction. In this article, we track the song's path from stripped back cover to streaming smash.
