Why optimise your artist profile?


Promoting your music on social media is great but it's not the only way you can maximise your reach online.

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Interview: Paravi Das


With her combination of sketch comedy, art posts and music clips, Paravis Das has notched up 11.8 million likes on TikTok. Now, she’s taking on streaming platforms, clearing 2 million total streams in less than five months with a thunderous cover of Børns’ ‘Electric Love’.

We checked in with Paravi, to get her take on the shifting musical landscape and life as an independent artist in 2020.

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Meet the artists bringing Pop Punk back in 2021


With the global success of Olivia Rodrigo's single 'good 4 u', Machine Gun Kelly's chart-topper 'Tickets to My Downfall', and TikTok generating new interest in the likes of All Time Low and Simple Plan, it seems like pop punk has officially made a comeback. We spoke to some emerging bands in the genre discovered through our tech to find out why this cohort of artists is different to past generations, and where the genre goes from here.

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Grow your TikTok audience with these content creation tips


So far, our TikTok Creation Essentials guides have covered the journey from your first ever video, to finding your own niche and developing a content strategy, to maximising the app’s potential by going LIVE after you reach 1,000 followers. After finding your audience and fostering a community, the next step is to consider your long-term goals and grow successfully as a creator.

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Hair, Nails, Hips, Heels - What A Feature


Sync opportunities are a fantastic way to bring exposure to both an artists single release and also their entire catalogue. Todrick Hall's "Nails, Hair, Hips, Heels" featured in the latest season of the Netflix hit Sex Education. Read more about it here...

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5 ways to grow your TikTok followers


Consistency is key when it comes to TikTok, as well as being hot on the latest trends on the platform. Here are our tips on how best to boost your followers on TikTok:

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