Inspired by the RPM of a single and the (roughly) 45% of non-major label artists on Spotify that are waiting to be uncovered, welcome to frtyfve.
frtyfve is a breakthrough 360-degree music partnership business. Independent artists are our specialism, and we know better than anyone how to elevate a career using unique data methods, social-first marketing and sync/brand partnerships.
We’ve built our record label around a new generation of talent, rethinking industry conventions - from the way we discover artists to the delivering of marketing and audience development services.
Our world-class team draw upon experience working with artists such as Calum Scott & Pixie Lott to labels such as Warner Music Japan, Atlantic Records, Capitol, Sony Australia; and brands such as LEGO, Fanbytes and Live Nation.
Despite our varied backgrounds, we believe as a team in equal opportunity. That’s why we rely on data to guide our decisions. Using our own proprietary technology, we can precisely strategise a marketing campaign or predict an artist’s success before they’ve even stepped on stage. No biases, no genre discrimination, and no nepotism - the numbers keep us honest.
Without the right help, independent artists frequently miss out on due royalties. Whether your track was streamed, recorded, performed or played on the radio - you, the artist, are owed a cut.
We aim to shine a light on the complex world of publishing administration by providing transparent, year-to-year deals that ensure you are awarded the royalties that are owed to you. And we include a free membership to the Performing Rights Organisation, through our partner IMRO, with every new contract.
We recognise that playlists are the new radio which is why we've built our very own playlist network across Spotify.
Our exclusive app gives frtyfve artists a community space where they can connect, collaborate and get a first look into new brand partnerships and label projects as they are announced.