45% of the artists breaking on digital streaming platforms are now independent.

The barriers to entry in the music business are gone.

A new generation of artists are building careers through their own endeavours.


FRTYFVE is built for them.

We are not a label, a distributor, a fund, a social media team,

a design house, a promoter, a brand partner, or a strategic investor.

We are ALL those things.


We use data science to discover independent artists that are seeing viral moments from their music or social content and invest in them to help turn the short term opportunity into long term careers in the music business.

Conrad Withey


David Reed

A&R Manager

Jack Haining

Senior Marketing Manager

Ayna Custovic

Brand Manager

Abi Hanna


Lucas Mesquita

A&R Manager

Maddie Aldridge

Marketing Manager

James Dow

Audience Development

Emma Banks

Head of Label

Paige Loyden

A&R Manager

Sarah Tassew

Marketing Manager

Mike Poulson

Publishing & Sync

Our Clients