The Great Escape returns to Brighton this weekend. These are the 10 must-see artists at this year's festival.
Brighton's essential new music festival begins on Thursday and will take over the city until Saturday, with an exciting host of emerging music names featuring across a huge lineup.
We’ve used Instrumental's A&R scouting platform to pick out the 10 must-see artists at The Great Escape 2018.
Here are the 10 must-see artists at The Great Escape 2018, selected by Instrumental’s A&R scouting platform.
German-Canadian artist bülow is just 18 years old but is fast-becoming one of the most exciting voices in synth-pop.
At just 11 years old, bülow took to the streets of London to busk. Honing her talent across the globe, she has grown up in 5 countries including Canada, Germany, the UK, the US and now The Netherlands, where she is currently finishing high-school.
Her ‘Damaged Vol. 1’ is an exceptional debut. Featuring single, "Not A Love Song", the release is packed with effortless melodies and hard-hitting wobbly synths. With over 1 million total playlist followers and 16,685 artist followers, she is the fastest growing artist on our top 10 list (Instrumental).
Vistas are bringing the festival-ready choruses.
Straight off the back of their UK tour with Marsicans earlier this year, Edinburgh’s indie-pop hot prospects Vistas dropped their festival-ready single "Calm".
Forming back in January 2016, the four-piece have become firm indie favourites in Scotland’s new music scene. "Calm" is their fifth single release and equally as infectious as their previous releases.
With features on A Perfect Day, Indie Roadtrip and It’s ALT Good, amongst other influential playlists, the band enjoy a total playlist following of over 680,000. Their direct following has also increased by 3.24% to 4,488 this week, illustrating solid engagement with the band ahead of the festival season (Instrumental).
Jack Vallier’s latest single “Love You Twice” was our Track of the Day a few weeks back.
Born and raised in Bournemouth, Jack Vallier traces his humble beginnings back to February 2017 and the self-release of his debut single, "Rebekah". Quickly harnessing a growing following and significant playlist and radio support, Jack secured support slots alongside the likes of Bruno Major, Dermot Kennedy and Jade Bird.
Vallier’s latest single "Love You Twice" is an optimistic love song, with brooding synths, fun hooks and honest lyrics. With over 250,000 streams on the track and 625,000 playlist followers, he is certainly a fast-riser to catch early on (Instrumental).
Leicester’s indie rockers Sea Girls have already picked up a loyal fan base who have been turning up in force to every single one of their shows.
They’ve just released a summer-tinged indie rock anthem in “Too Much Fun”, packed with stomping baselines and the ability to turn a room upside down.
Featured on New Music Friday UK and Feelgood Indie playlists, “Too Much Fun” has driven a 174% increase in the band’s total following which stands at 590,000. A 4% increase in their total artist following this week also illustrates the engagement of their growing army of fans (Instrumental).
“Too Much Fun” features on their new EP "Adored", which is out on June 5th and is set to be a real milestone in their growth, which at this stage has no limits.
Goat Girl have been touted as the revivalists of guitar rock south of the Thames.
Having played within a tight-knit gig circle with bands like Shame, Fat White Family and Horsey, enjoying the expression and freedom it provided them with, the band have pushed on and released their self-titled debut album. Lead single, "The Man" is the track to listen out for, a sarcastic garage punk earworm with a sing-along chorus.
With over 465,000 playlist followers and 11,000 total artist followers (Instrumental), they will be on the must-see lists of many Great Escape goers.
Let’s Eat Grandma
Let’s Eat Grandma
Let’s Eat Grandma are set to release one of the most highly anticipated sophomore records of the year.
“I’m all Yours” is reported to be packed with ‘furious pop, unapologetic grandeur, and intimate ballads’. Ahead of the release, the Norwich-based duo have shared a new single, "It’s Not Just Me", another wonderfully executed quirky modern-pop hit. Fast approaching the 250,000 stream milestone, with huge playlist support, the duo have 390,000 total playlist followers and 235,000 monthly listeners (Instrumental).
Bad Sounds brothers Ewan and Callum have fused their music backgrounds and styles to carve their own unique vision of what pop music is.
Their latest bombastic alt-pop release "Evil Powers" was Annie Mac’s Hottest Record on BBC Radio 1. With psychedelic twists, the progressive release will feature on their upcoming debut album which is out this summer.
Featured on 5 influential playlists including Soak Up the Sun and The Indie List, the band have over 280,000 total playlist followers and 10,000 artist followers (Instrumental).
Liv Dawson has morphed from electro-pop prospect to future pop-sensation.
Following the release of her previous single "Hush", the London-based singer-songwriter embarked on a huge tour, supporting Khalid across the UK and Europe. With her latest single "Talk", Liv has picked up huge support for her velvety vocals and tight electro-pop production.
With 211,000 total playlist followers and 11,000 artist followers, it is clear that Liv is a future hitmaker worth catching live whilst you can (Instrumental).
Jack River is cutting a unique edge to her electro-pop tracks
Jack River is the stage name of Sydney-based producer, multi-instrumentalist and singer-songwriter, Holly Rankin.
Always cutting a unique edge to her electro-pop tracks, her latest release "Ballroom" is a guitar-driven pop hit, held together by an anthemic chorus and shimmering hooks.
With over 210, 000 playlist followers, Jack River is picking up serious attention on Spotify. Her total artist following has grown by 2.9% in the past seven days to over 9,000 (Instrumental).
Flohio’s trajectory looks skyward as she embarks on a busy festival season.
After breaking through Glastonbury’s Emerging Talent competition last year, Flohio has dropped “Bands” and “Watchout”.
With an unrelenting flow and insane energy, the south London rapper brings HLMNSRA’s production to life.
With an artist follower increase of just under 5% this week, Flohio is pulling in a growing audience on Spotify. She has also bagged a feature on BBC 6 Music Recommends playlist (Instrumental).
Instrumental CEO Conrad Withey is set to talk at The Great Escape's AI Conference. The AI Conference will feature discussions and talks focussing on the use of artificial intelligence and 'how technology can support the use of data to full effect'.
Conrad will be speaking at the Maximising Data talk at Dukes at Komedia at 13:45-14:30 on Thursday 17th May 2018.
For further information and set times, please head to greatescapefestival.com.