A&R Pick of the Week: Au/Ra

Guest post by Sam Clucas (A&R Scout)

Despite being released two weeks ago, Au/Ra’s track “Panic Room” is still topping the TalentAI charts, gaining over 764K streams to date. Her latest release is featured on key playlists such as Your Favourite Coffeehouse, Infinite Acoustic and Young & Free, which give her a total of ten million playlist followers. 

The Ibiza-born, Antigua-raised singer-songwriter already has an impressive 1.2M monthly listeners and has attained over 26 million streams since her debut release back in 2016. She is also experiencing a steady growth in direct Spotify followers, jumping 7% in growth over the past seven days to a total of 8,317 (TalentAI).

Au/Ra has used her large platform to express her own experiences with anxiety:

Panic room, to its very core, is about anxiety and self doubt." Au/Ra writes. "It definitely isn’t any easy subject, but it’s something that needs to be talked about more, especially because so many people unfortunately feel it. I do. Everyone at some point does - it’s human."

Her new video for "Panic Room" is out now, check it out below.

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