A&R Pick of the Week: NIKI

Written by frtyfve Team

Indonesian R&B artist NIKI is this week's A&R Pick of the Week.

Check out NIKI on our New Music Daily playlist.

With NIKI's latest release 'Vintage' surpassing over half a million streams, the Indonesian R&B artist has sat comfortably at the top of the Instrumental's charts for seven days. 

NIKI is enjoying strong streaming momentum off the back of her latest release

Nicole Zefanya a.k.a. NIKI has gained 1,838 direct followers this week alone, a 16% increase on her overall following. The nineteen year-old is featured on playlists such as New Music Friday, Hot Rhythmic and New Music Friday Philippines, combining to over 5.9M playlist followers in total (Instrumental).

With such strong streaming momentum for a new artist, we're excited to see what's to come from the young singer-songwriter.

frtyfve is a new music blog powered by Instrumental. Their leading A&R music scouting platform uses Spotify data and applied AI processes to unearth the fastest growing artists and tracks. To find out how the tool can help power your scouting efforts, click the banner below to request a demo.

Powered by talentAI

Explore Related