Spotify has announced a new feature which allows artists and labels to submit tracks to its in-house team of curators for playlist consideration
Launching in beta, the feature will be part of further developments to Spotify for Artists and Spotify Analytics. Spotify has said that artists, labels or managers with access to the tools will have the opportunity to submit an unreleased track.
“It’s important to give us as much information about the track as possible — genre, mood, and other data points all help us make decisions about where it may fit. You can note the instruments on it, whether it’s a cover, and the cultures you or the song belong to. The data you share will be complemented by what we already know about you — what else your fans listen to, what other playlists you’ve appeared on, etc,” Spotify explained in a blog post.
“We want to make something crystal clear: no one can pay to be added to one of Spotify’s editorial playlists. Our editors pick tracks with listeners in mind. They make these decisions using data about what’s resonating most with their community of listeners,” they added.
According to Spotify, over 75,000 artists are featured in its curated playlists every single week, with a further 150,000 appearing on its user personalised Discover Weekly playlist.
The new feature may also be a beneficial method for Spotify to scout unsigned talent, having recently approached a number of indie artists and offered them advances in exchange for direct licensing deals.
As the battle between streaming services continues, offering deeper analytics and useful and engaging in-app functions to artists and labels is a sure way to build stronger relationships.