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Beyoncé and JAY-Z have teamed up with The Prince’s Trust and Global Citizen to launch BeyGOOD/DoGood campaign.
Beyoncé and JAY-Z’s new campaign is a social impact initiative to encourage fans to be kind, charitable and do good deeds for others. The BeyGOOD/DoGood initiative will encourage fans to undertake a series of philanthropic or voluntary actions along the OTR II stadium tour markets, with a focus on local communities.
In collaboration with partners, The Prince’s Trust and Global Citizen, fans who undertake such actions will be eligible to enter a draw for general entry tickets to the power couple’s forthcoming tour. In select markets, an auction for a chance to win a pair of VIP tickets to the OTR ll stadium tour will also run.
In addition, The Prince's Trust, will have an option for online donations, which will help UK youth facing tremendous life crisis, including homelessness, unemployment and mental well-being issues.
Beyonce continues to support The Prince’s Trust
The BeyGOOD/DoGood will be launched in the UK on June 6th in Cardiff, with The Prince's Trust. Beyoncé previously partnered with The Prince's Trust in 2014 during her solo Mrs Carter Show World Tour.
"The united efforts of BeyGOOD/DoGood, along with our amazing partners The Prince's Trust and Global Citizen, are calling upon you to lift your voices, lend your hands and share your creativity as active and positive forces for doing good," said Ivy McGregor, Director of Philanthropy (BeyGOOD) and Corporate Relations for Parkwood Entertainment. "Wherever you are and whatever skills, talents and resources you possess, are of value to others in your community, country and across the globe."
Nick Stace, UK Chief Executive of The Prince's Trust, says, "Beyoncé has supported The Prince's Trust for many years and understands the importance of giving young people who have faced setbacks in life the chance of a brighter future. We want every young person to have the chance to succeed. We aim to empower them with the confidence and skills they need to take control of their lives and realize their ambitions so that they can live, learn and earn."
For more information on how to BeyGOOD and Do Good, and to sign up for a chance to win a pair of tickets, head to www.beyonce.com/beygooddogood; www.princes-trust.org.uk; www.globalcitizen.org/beygood