Love Island is back on our screens once again, bringing our yearly dose of sun, gossip and viral songs. But what happens to a track when it gets played on the show? Why does everyone want that golden sync moment?
As we’ve seen from previous years, getting your song featured on the show can catapult your career, with Freya Ridings' leading the trend following her momentous sync moment last year, leading to a platinum single.
We’ve taken a look at some of the songs played so far this season, from smaller, indie artists to new, major label up and comers. How are they all doing since their lucrative sync moment?
Let’s start with a big hitter. Grace Grundy is no stranger to a Love Island sync, having her viral covers featured across 3 series. She is currently topping the UK Shazam Chart at number 1 with ‘Put Me Back Together’ since being played on 12th June. The track has, in total, has streamed 6.2 million times on Spotify since it’s original release, but we can expect this to grow significantly over the coming days.
What about Teenage guitar pop trio, New Rules? The band’s track Fix Somebody was played over a dramatic recoupling scene on Sunday night, where islander Joe chose to ‘couple up’ with Lucie after a rocky week together. Since this, the track has hit 17k views on Youtube, 44k streams on Spotify as well as being added to New Pop Revolution editorial playlist with 150k+ followers. Most notably it is currently sitting in the UK Shazam Charts at number 43, having been searched for 8k+ times since Sunday.
A firm Love Island favourite, Lusaint has also seen Shazam chart success since her sync on 11th June. Her cover of ‘More Than Friends (Acoustic)’ was used on the show, not just this year, but also in 2018 during a highly emotional scene between winners Jack and Dani. The track is currently 5th on the Spotify UK Viral Chart & number 30 on Shazam’s UK Chart.
Last night saw Liv Lovelle cover R&B classic ‘The Boy Is Mine’ in a clever montage showing a tense evening amongst the islanders, transitioning into day with the original Brandy & Monica track phasing in. Both versions have already entered the UK Shazam Top 100.
The great news for independent artists at least is that ITV seems increasingly keen to showcase emerging and undiscovered talent on Love Island and as far as we’re concerned, long may that continue.