frtyfve's compilation Turn Her Up features 29 independent female artists including Pixie Lott, Jayden Bartels and Kara Marni
In celebration of International Women’s Day 2019, frtyfve is delighted to announce the release of our compilation album featuring some of the world's fastest rising female talent. By bringing together 29 incredible artists from 7 countries to cover their favourite songs by iconic female musicians from decades gone by, we hope to shine a spotlight on the astonishing gender imbalance that exists within the music industry. 'Turn Her Up’ celebrates the vital role that female artists have played in shaping the discourse of popular music.
Released as part of the #TurnHerUp campaign, with a combined social reach of 35+ million, artists are raising awareness of the startlingly disproportionate gender divide across the music industry. With all areas considered, the industry is estimated to be 70% male vs 30% female.
These statistics are often overlooked due to the massive success of a handful of female mega-stars. However, the harsh reality of such success is that it is often dictated, orchestrated and packaged by an industry that is rife with misogyny.
“More women need to feel empowered and feel that they're not alone in this industry. That's why the Turn Her Up campaign is important to me” said Phillipino singer-songwriter Clara Benin, who has covered Lorde’s hit ‘Team’.
“Celebrating, calling attention to, and taking action around International Women’s Day is really important because I want to see a music industry where there’s 50% women in my lifetime. I’m only 14, but I already see the problem... and I want to be a part of fixing that problem in the Gen Z community” explained singer and internet sensation Jayden Bartels, who has dropped a timely cover of Billie Eilish’s “Hostage”.
All of the cover art for the campaign has been created by female designers, including Emmy Smith, who has built a large online following through her work. #TurnHerUp is all about celebrating and empowering females across music & the wider creative industries.
Each artist will release a single on International Women’s Day (8th March 2019), which all will feature on the Turn Her Up compilation album, out the same day.
Download, share and shout! Celebrate International Women’s Day and TURN HER UP!