Have you seen London's new “revolutionary next generation” venue?

Written by frtyfve Team

The Madison Square Garden Company (MSG) has revealed details about its “revolutionary next generation” London venue.

The group who operate New York’s iconic Madison Square Garden currently have no venues outside of the United States. Yesterday (March 20th, 2018), Billboard reported that CEO Jim Dolan unveiled the plans for MSG Sphere London to music industry specialists at the Copper Box Arena.

Dolan spoke of MSG’s vision to transform the way that future venues are designed and to set a new expectation of what live events are like. “The environments and the stories told with this new medium will be impactful,” he said. “We’re just beginning to imagine where we’ll take our audiences.”

The London venue is expected to have a “scalable capacity of more than 18,000” and will be located in Stratford, east London. MSG Sphere London could be quite the spectacle, with designs illustrating a crystal ball-shaped steel structure, with a programmable LED exterior and ultra HD 15,000 square-meter displays inside.

With planning applications expected to be submitted by the end of the year, the venue could be great news for the local economy. MSG has claimed that the new venue would generate thousands of jobs and contribute £2.7 billion to the UK economy over a 20 year period.

Most importantly, if the plans go ahead, the venue will be great news for music fans, bands and live promoters.

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