Spotify’s first-ever hardware device may be an in-car speaker.
After announcing a press conference, rumours of Spotify’s first-ever hardware device have resurfaced. Spotify is set to make “a news announcement” on April 24th in New York City.
It has not been confirmed what the news announcement will be, however, The Verge uncovered screen grabs from Spotify users, showcasing a leaked advert featuring a new Spotify in-car speaker. Such a device could act as a standalone device or be a voice-assisted controller.
“Back in February, several Spotify customers reported that they received an offer inside the app for a new device that would come included as part of a $12.99-per-month subscription. That price would cover both Spotify’s music service and the device itself if users agreed to a 12-month commitment totalling $155,” The Verge reported.
In February, we reported that Spotify was already developing hardware products after opening job applications for hardware development and supply chain processes. Spotify has recently teased an in-app voice assistant, whilst Spinnin’ Records rebranded its top playlists to make them more compatible with voice-activated technologies. Such developments indicate the importance of voice-activated technology in the streaming age.
Whilst a device to compete with Apple’s HomePod seems like a likely hardware development path for Spotify, tackling car integration is an important focus in the streaming battle.