How can Spotify’s rapid playlist growth affect you?

Written by frtyfve Team

With Spotify spending more time and funds to increase the global reach of it’s playlist can only mean further growth for the independent artist.

Spotify has announced: “If the behaviour changes; if other moods or genres rise [in popularity] as Chill has, we’ll try and surface whichever emerging artists fit in those spaces, too.” The news came as Spotify published some data on trends in user-created playlists during the pandemic: spikes for gardening, baking, home-school and working-from-home themed playlists.

Currently featured in Chill Vibes is frtyfve’s Fika with their track, ‘Make You Feel’. Check it out here:

frtyfve is powered by Instrumental. Their leading A&R music scouting platform uses Spotify data and applied AI processes to unearth the fastest growing artists and tracks. To find out how the tool can help power your scouting efforts, click the banner below to request a demo.

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