|With Spotify spending more time and funds to increase the global reach of it’s playlist can only mean further growth for the independent artist. |
Spotify has announced: “If the behaviour changes; if other moods or genres rise [in popularity] as Chill has, we’ll try and surface whichever emerging artists fit in those spaces, too.” The news came as Spotify published some data on trends in user-created playlists during the pandemic: spikes for gardening, baking, home-school and working-from-home themed playlists.
Currently featured in Chill Vibes is frtyfve’s Fika with their track, ‘Make You Feel’. Check it out here:
How can Spotify’s rapid playlist growth affect you?
We all know that chill music has been a staple of Lockdown. Spotify Editorial playlist ‘Chill Vibes’ playlist saw its following grow by more than 7% over the past 2 months, whilst it’s monthly users spike fivefold. But what does this mean to you?
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