Instagram launches ‘Music In Stories’ for its 400m daily users

Written by frtyfve Team

Instagram has announced a new feature that allows users to embed music into their Instagram stories.

Music In Stories allows users to add a soundtrack of their choice to their photo or video on Instagram stories. Music can be selected from a library of thousands of tracks and new songs will continue to be added daily. Users can browse tracks based on mood, genre and popularity, then can select a specific snippet of the song to play.

Instagram Stories reaches 400 million daily user milestone

The feature is now available in “select countries” but Instagram is working to roll it out to more countries, eventually landing globally. Today the feature dropped in the UK, Australia, New Zealand, France, Germany, Sweden and the U.S.

Adding tracks to stories works through the sticker function. Similarly to polls, location tags and GIFS, you drag and drop the new music sticker to your post and select your ideal track. In addition, when the stories are being viewed, a sticker will appear with an option to show the name of the artist and song title. Alternatively, users can switch to the ‘new music shutter mode’ found via the in-app camera to select a song before capturing a photo or video, to sync up their actions with the music, which is an interesting attack on Musical.ly’s key USP.

Music In Stories rolls out today for both IOS and Android but the option to select a track before recording is still limited to IOS users for the time being. The launch follows Facebook’s recent moves to develop music rights on the platform.

frtyfve is powered by Instrumental. Their leading A&R music scouting platform uses Spotify data and applied AI processes to unearth the fastest growing artists and tracks. To find out how the tool can help power your scouting efforts, click the banner below to request a demo.

Powered by talentAI