Jaden Smith has dropped a 5-track EP exclusively on Instagram
Coinciding with his 20th birthday celebrations, Jaden Smith has dropped a five-track EP exclusively on IGTV, Instagram’s new long-form video service.
Whilst the concept is a breakthrough, “Syre: The Electric Album” is actually an electronic rework of his 2017 album “Syre”. With pink sunsets and amps rotating in mid-air, Jaden’s visuals are soundtracked by reworks of “ICON?,” “Lost Boy,” “Ninety,” “Fallen,” and “B”.
Smith’s move to share music exclusively via IGTV illustrates the potential marketing role the new service could play as part of album campaigns. With over 28 million playlist followers, 444,000 artist followers and 5.8 million monthly listeners, Jaden Smith is the 431st most streamed artist in the world (Instrumental's A&R Scouting Platform).