After a partnership with tech company iZettle, London’s buskers will be able to accept contactless card payments.
London Mayor Sadiq Khan has announced a partnership with Swedish tech company iZettle, which will enable buskers to accept contactless card payments. “Sorry I’ve got no change,” will no longer be an excuse not to support talented musicians on the tube.
In a move to boost music grassroots in the city, card readers will be provided by iZettle, which was purchased by PayPal for $2.2 billion earlier this month. Buskers will be able to collect fixed payments from passers-by via a card reader.
“London is a powerhouse of music, having produced artists from Adele to Stormzy, and The xx to Dua Lipa”, says Sadiq Kahn. “For London to maintain its status as a global capital of music, it’s vitally important that we support the stars of tomorrow”.
“Busking helps emerging artists to hone their talent and gives them the chance to perform in front of huge numbers of people”, he continued. “Now, more Londoners will be able to show their support to the capital’s brilliant, talented street performers”.
YouTuber and full-time busker, Charlotte Campbell, enjoyed an increase in tips when trialling the contactless system
YouTuber and full-time busker, Charlotte Campbell, is a prime example of an artist who will benefit from the new system. With a 39% UK audience base, she has a growing YouTube channel which features covers and original tracks, but makes her living from busking in London (Instrumental). Campbell has set a £2 per tap payment on her reader for passers-by to tip her and after a two-week trial says that she had seen a “significant impact”.
The feature is in its rollout stage across London’s 32 boroughs, with more locations expected to be added in the coming months.
While grassroots music critics are looking for answers to the closure of so many independent music venues across the city, this tech solution offers an answer to buskers who are struggling to make ends meet as we edge even closer towards a cashless society.