The first ever National Album Day will take place later this year.
The first ever National Album Day has been announced to celebrate the 70th anniversary of the album format.
A week-long series of events will take place in the run-up to October 13th, with retail events, artist appearances, LP playbacks, online listening parties and Q&As all planned to take place.
#NationalAlbumDay will also be marked by a huge social media campaign, which will encourage users to share the albums that have inspired them the most. This will kick off at 3.33pm on 13th October 2018.
Paloma Faith, an ambassador to the campaign said:
“I vividly remember being excited by so many classic albums as I was growing up, like Marvin Gaye’s What’s Going On, Dylan’s Freewheelin’, and Erykah Badu’s Mama’s Gun, although, if I had to pick one, the album that most inspired me was Tracy Chapman’s self-titled debut. It featured the incredibly powerful "Why?" - a song that has become a real anthem for me not least as it was the first to bring home the emotional power of lyrics. The way we engage with music may be changing, but for me the album remains the ultimate expression of the songwriter’s craft.”
Nielsen’s recent 2018 Mid-Year Music Report illustrated that the streaming surge is showing no signs of slowing down. However, vinyl LP sales up 19.2% in the US, illustrating the continued growth of the format off the back of Record Store Day and other successful independent retail campaigns. It is hoped that National Album Day will have a similar impact on the modern long play.