Nearly half of U.S. consumers will own smart speakers this year

Written by frtyfve Team

Adobe Analytics study concludes that 48% of U.S. consumers will own a smart speaker by the end of the year.

Smart speakers and voice assistants are still on the rise, according to a new report from Adobe Analytics. Their latest study has shown that nearly half of U.S. consumers will own a smart speaker by the end of the year.

With 32% already reporting to own one, the report which surveyed a group of over 1,000 U.S. consumers showed that another 16% look set to purchase one this year. These figures mark a 14% increase in smart speaker ownership since January 2018.

Spotify has added fuel to the fire in the streaming battle, strategically aligning with smart technology giant, Samsung. The Swedish streaming company has become the “go-to music service provider” for all new Samsung devices. Following the news, Spotify shares rose by 5.1%, indicating the importance of hardware in the battle between the digital service providers (DSPs).

Samsung has also unveiled the Galaxy Home, a new smart-speaker competitor to Apple’s HomePod and Amazon’s Echo. With voice activation core to global streaming growth, the integration of Spotify onto the Galaxy Home is a critical move for in the streaming battle.

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