Spotify has signed a new partnership deal with Samsung, making it the default option across all Samsung devices.
Spotify has added fuel to the fire in the streaming battle, strategically aligning with smart technology giant, Samsung. The Swedish streaming company will now be the “go-to music service provider” for all Samsung devices. Following the news, Spotify shares rose by 5.1%, indicating the importance of hardware in the battle between the digital service providers (DSPs).
Samsung users will be introduced to Spotify during the device setup stage, which Spotify CEO Daniel Ek suggested would ‘reduce the friction’ for users to get Spotify up and running.
The integration of Spotify onto the Galaxy Home is a critical move for the company
Ek added: “We know that listeners stream different kinds of music at different times, in different places, and most importantly, on different devices. We think music should be easy to access on all of your devices—and we want it to be seamless to switch from one device to another.”
At the same press event, Samsung also unveiled the Galaxy Home, a new smart-speaker competitor to Apple’s HomePod and Amazon’s Echo. With voice activation core to global streaming growth, the integration of Spotify onto the Galaxy Home is a critical move for the company.