Have you ever seen a post on Instagram by your favourite clothing brand, showing off their latest line? You’ll have noticed that you are able to click through directly to their website and look at the product. Instagram has announced that this feature will finally be available to artists to sell their own merch via Instagram Shopping!
Coming into effect on 09/07/2020, you will be able to tag your merch and directly link it to the site you are selling it from, so that it's now even easier for your fans to buy your products.
Instagram says: “Whether you are a candle business making a foray into e-commerce, a musician selling merch or a food blogger expanding into your own cookware line, any eligible business or creator account with at least one eligible product can use shopping tags to drive people to their website to make a purchase.”
For more information about how to launch this on your page on July 9th, visit: https://help.instagram.com/321000045119159/?igb_blog_new_commerce_eligibility