Spotify has announced a policy to tackle hate content and conduct

Written by frtyfve Team

Spotify’s new policy means that music can be removed from the service or official playlists.

In a blog post, Spotify has announced a new policy on Hate Content and Hateful Conduct.

Spotify is currently home to tens of millions of tracks, this figure is growing by approximately 20,000 recordings a day according to the streaming giant. Whilst praising the diverse range of genres, cultures and stories featured on the streaming service, Spotify is set to tackle “content that expressly and principally promotes, advocates, or incites hatred or violence against a group or individual based on characteristics, including, race, religion, gender identity, sex, ethnicity, nationality, sexual orientation, veteran status, or disability.”

“When we are alerted to content that violates our policy, we may remove it (in consultation with rights holders) or refrain from promoting or playlisting it on our service.It’s important to us that our values are reflected in all the work that we do, whether it’s distribution, promotion, or content creation.”

Spotify's announcement

To support the enforcement of this policy, Spotify have partnered with rights advocacy groups, including The Southern Poverty Law Center, The Anti-Defamation League, Color Of Change, Showing Up for Racial Justice (SURJ), GLAAD, Muslim Advocates, and the International Network Against Cyber Hate.

They have also built, ‘Spotify AudioWatch’, an internal content monitoring tool which identifies content that has been flagged as hate content.

Part of the policy reflects the handling of content which is not hateful itself, but is created by artists who have demonstrated conduct which is deemed to be hateful.

“While we don’t believe in censoring content because of an artist’s or creator’s behavior, we want our editorial decisions - what we choose to program - to reflect our values.

So, in some circumstances, when an artist or creator does something that is especially harmful or hateful (for example, violence against children and sexual violence), it may affect the ways we work with or support that artist or creator.”

Spotify's annoucement

Despite giving consideration to cultural standards and varying sensitivities, Spotify is tackling a huge issue in the music industry with a moral code that is inherently complex and difficult to manage. Will this be the last we hear of this? Most certainly not.

frtyfve is powered by Instrumental. Their leading A&R music scouting platform uses Spotify data and applied AI processes to unearth the fastest growing artists and tracks. To find out how the tool can help power your scouting efforts, click the banner below to request a demo.

Powered by talentAI

Explore Related