Spotify’s new policy means that music can be removed from the service or official playlists.
Spotify is currently home to tens of millions of tracks, this figure is growing by approximately 20,000 recordings a day according to the streaming giant. Whilst praising the diverse range of genres, cultures and stories featured on the streaming service, Spotify is set to tackle “content that expressly and principally promotes, advocates, or incites hatred or violence against a group or individual based on characteristics, including, race, religion, gender identity, sex, ethnicity, nationality, sexual orientation, veteran status, or disability.”
“When we are alerted to content that violates our policy, we may remove it (in consultation with rights holders) or refrain from promoting or playlisting it on our service.It’s important to us that our values are reflected in all the work that we do, whether it’s distribution, promotion, or content creation.”
To support the enforcement of this policy, Spotify have partnered with rights advocacy groups, including The Southern Poverty Law Center, The Anti-Defamation League, Color Of Change, Showing Up for Racial Justice (SURJ), GLAAD, Muslim Advocates, and the International Network Against Cyber Hate.
They have also built, ‘Spotify AudioWatch’, an internal content monitoring tool which identifies content that has been flagged as hate content.
Part of the policy reflects the handling of content which is not hateful itself, but is created by artists who have demonstrated conduct which is deemed to be hateful.
“While we don’t believe in censoring content because of an artist’s or creator’s behavior, we want our editorial decisions - what we choose to program - to reflect our values.
So, in some circumstances, when an artist or creator does something that is especially harmful or hateful (for example, violence against children and sexual violence), it may affect the ways we work with or support that artist or creator.”