Spotify has announced a new bundle deal in partnership with TV-on-demand service Hulu.
The streaming giant has announced the ‘Spotify Premium with Hulu’ package, which offers access to Spotify’s ad-free service, alongside Hulu’s ‘Limited Commercials’ service. The package costs $12.99-a-month, which is $3 more than Spotify’s premium tariff.
Hulu’s standard package costs $7.99-per-month and features limited commercials, whilst their $11.99-per-month deal is ad-free. Netflix competitor Hulu offers more than 75,000 TV shows and movies.
Spotify had offered a similar deal to students last year, offering access to Spotify and Hulu for just $4.99-per-month.
Based on the outstanding performance of the Spotify and Hulu student package, it’s clear that consumers love to combine their music and television experiences together,” said Tim Connolly, Head of Distribution and Partnerships at Hulu.
“Hulu and Spotify are brands that are defining how fans connect with entertainment in the future, and we are excited to expand our partnership to bring this combined package to all existing and new Spotify Premium subscribers.”
“Our student launch with Hulu was incredibly well received and we are excited to extend our reach by bringing Hulu to more of our Premium members in the US,” said Alex Norstrom, Chief Premium Business Officer at Spotify.
The news comes after Spotify began trading on the New York Stock Exchange, with an opening price of $165.90, valuing the company at close to $30bn. In 2017, streaming platforms powered the growth of America’s recorded-music market. Spotify expects to reach just under 100m paid subscribers by the end of 2018.