Spotify launches new gender breakdown feature

Written by frtyfve Team

Spotify has released a new tool in partnership with Smirnoff, which analyses and calculates the gender breakdown from your listening history.

The “Smirnoff Equalizer” has been released ahead of International Women’s Day 2018 and aims to address sexism in the music industry. The equalizer shows the percentage of female and male musicians that you have listened to, and also offers an “equalized playlist”, with a more balanced gender breakdown customised to your listening habits.

According to the press release, Smirnoff and Spotify’s collaboration came after 2017’s Year in Music statistics illustrated that only two female artists were featured in the top 10 songs list and none made the top 10 internationally streamed records.

Following widespread discussion of sexism following this year's Grammys and major music festival lineup announcements, certain players in the music industry have begun to take action against the issue. Last month, we reported that 45 international music festivals have committed to PRS Foundation’s 50/50 gender split pledge.

Spotify's latest tool is a positive step forward in addressing gender equality at the industry level, but also a neat way of encouraging listeners to broaden their listening habits.

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