Spotify's global expansion continues into the Middle East and North Africa
According to a leaked email, Spotify is set to launch across the Middle East and North Africa in November, as it opens a new regional HQ in Dubai.
Music Business Worldwide reported that Spotify is on the lookout for brands to partner with the roll-out in the regions.
In the leaked email, Spotify is reported to be looking for six brands to partner with as advertisers on the launch. It is reported that it hopes to charge up to $200,000 per slot.
A Spotify spokesperson told Music Business Worldwide: “Spotify’s ultimate goal is to be available in every country, but we don’t currently have any news to share on a launch in the Middle East.”
Back in July, Spotify appointed Palestinian artist and musician Suhel Nafar to guide its expansion into the Middle East. Nafar has been based in Spotify’s New York office and will serve as a senior editor to develop Spotify’s Arab Music & Culture Hub.