These are the 7 songs taking the World Cup by storm

Written by frtyfve Team

Check out the most popular songs of the World Cup so far, you might be surprised...

The 2018 FIFA World Cup is well and truly underway. 32 teams have taken part in the first round of games, as Russia plays host to the biggest football tournament on the planet.

Video Assistant Referees, Iceland’s professional filmmaking goalkeeper and an army of midges have topped the trends so far, but which songs are taking the 2018 World Cup by storm.

We’ve used Instrumental’s music scouting platform to analyse the top World Cup playlists, in order to unearth the most popular tracks of the tournament so far. With sync playing a massive role in adverts and jingles, the data illustrates the tracks that have made waves during the World Cup so far.

#1 Live It Up by Nicky Jam, Will Smith, Era Istrefi

#1 Live It Up by Nicky Jam, Will Smith, Era Istrefi

#1 Live It Up by Nicky Jam, Will Smith, Era Istrefi

A handful of huge music names have collaborated on the Official Song for the 2018 FIFA World Cup Russia. World-renowned Grammy Award-winning actor, songwriter and rapper Will Smith, teamed up with one of Latin's superstar, Nicky Jam, and the rising pop gem Era Istrefifor on “Live It Up”. With Diplo on production duties, it is quite a surprise that the track makes very little sense.

Tapping into a trend of Latin-pop inspired releases, it seems as if the team behind the track have forgotten that Russia plays host to this year's World Cup. “There are a lot of teams in the World Cup with Latin focussed music scenes,” one bemused member of the frtyfve team suggests.

Whilst, this is not the Russian World Cup anthem you deserve and it’s no “Waka Waka” (Official 2010 FIFA World Cup Song), if you overlook the misfit in sound, and cringey lines like “one life, one dream, one moment, one team/One you, lights hot, thousand roadblocks, one shot,” it’s quite a catchy song. With features on 180 playlists, the track has enjoyed a 6.1 million increase in playlist following to over 24.4% in the past 7 days (Instrumental’s Music Scouting Platform).

#2 I Like It by Cardi B, Bad Bunny, J Balvin

#2 I Like It by Cardi B, Bad Bunny, J Balvin

#2 I Like It by Cardi B, Bad Bunny, J Balvin

Cardi B is well involved in this year's World Cup. Recently, she took to Instagram to rant at Paddy Power’s 2018 FIFA World Cup advert, which showed a spray-painted polar bear donning an “England ‘til I Dye” motif. It was not until fans pointed out that it was in fact a hoax in support of a conservation project, that she apologised and saw the funny side to her mistake.

“I Like It”, her new hit with Bad Bunny and J Balvin fuses hip-hop and reggaeton, a sound particularly fitting to your summer World Cup playlist. With a massive 130 million total playlist followers, Cardi B and co feature on 421 influential playlists this week, including Today’s Top Hits, Global Top 50 and Rap Caviar (Instrumental’s Music Scouting Platform).

#3 One Kiss by Calvin Harris, Dua Lipa

#3 One Kiss by Calvin Harris, Dua Lipa

#3 One Kiss by Calvin Harris, Dua Lipa

Having won both British Solo Female and British Breakthrough Artist at the BRIT Awards, following her record-breaking streaming success, Dua Lipa recently performed at the 2018 UEFA Champions League Final Opening Ceremony. The ‘New Rules’ singer became the youngest ever female solo artist to surpass 1 billion views on YouTube. The result of such success is that it is probably quite hard to not hear her collaboration with Calvin Harris in every single one of the 32 World Cup nations.

With an energy of 0.86 (out of 1), it is not a surprise that One Kiss sits on over 624 influential playlists as summer begins. With over 135 million total playlist followers, Dua Lipa continues to enjoy chart success (Instrumental’s Music Scouting Platform).

#4 Colors by Jason Derulo

#4 Colors by Jason Derulo

#4 Colors by Jason Derulo

As mentioned above, sync and brand deals are core to the music industry’s involvement in the World Cup. Another example of this is Jason Derulo’s new release “Colors”, which is Coca-Cola’s Official 2018 FIFA anthem. Whilst we’re trying to find reasons as to why Coca-Cola needs an Official World Cup anthem, we can’t help but love how vibrant and energetic the track is. The accompanying music video features flags from all over the world, promotes international unity and some serious boogying. You can’t complain about that.

Picking up over 315,000 new playlist followers in the past 7 days, “Colors” sits on 38 influential playlists and has been streamed over 29 million times to date (Instrumental’s Music Scouting Platform).

#5 Living Football by Hans Zimmer, Lorne Balfe

#5 Living Football by Hans Zimmer, Lorne Balfe

#5 Living Football by Hans Zimmer, Lorne Balfe

Whilst “Live It Up” is the Official Song of this year's World Cup, world-renowned composers Hans Zimmer (The Dark Night, Inception, The Lion King, Pirates of the Caribbean) and Lorne Balfe (Batman Begins, Da Vinci Code, Transformers) have released “Living Football”, the Official FIFA Theme.

A slow-building and atmospheric composition, it is the perfect soundtrack for that walk down the tunnel, the tension and the build-up before the players step onto the pitch, the run-up before a penalty kick and the moment of jubilation the ball hits the net… it achieves a lot more than Diplo’s cash-cow release. Enjoying an increase of 371% in playlist followers to over 248,000 in the past 7 days, the theme tune has enjoyed significant growth since the start of the tournament (Instrumental’s Music Scouting Platform).

#6 Three Lions ‘98 by Baddiel, Skinner, Lightning Seeds

#6 Three Lions ‘98 by Baddiel, Skinner, Lightning Seeds

#6 Three Lions ‘98 by Baddiel, Skinner, Lightning Seeds

With a lack of “Vindaloo”, “World In Motion” and “We’re on the Ball”, we’re rather glad that Baddiel, Skinner & Lightning Seeds have made their way onto this list. After Harry Kane nodded in an injury-time winner against Tunisia, “Three Lions” echoed around the Volgograd Arena… and most cities and towns in the UK.

The track was released in 1996 as England hosted the European Championships, crashing out in the semi-finals against Germany after now England manager Gareth Southgate missed his penalty. A song of hope and irony amongst England fans, it’s one of only three songs to top the British charts twice with different lyrics (“Mambo No. 5” and “Do They Know It’s Christmas” are the other two).

Re-appearing alongside England’s involvement in another major tournament and arguably the greatest football song of all time (after You'll Never Walk Alone), “Three Lions” has 295,656 very lucky playlist followers this week. This is after a huge 112,777 increase (61%) in the past 7 days (Instrumental’s Music Scouting Platform).

#7 90 Minutos (Futbol Mode) by Prince Royce, ChocQuibTown

#7 90 Minutos (Futbol Mode) by Prince Royce, ChocQuibTown

#7 90 Minutos (Futbol Mode) by Prince Royce, ChocQuibTown

We have already uncovered the Latin trend in this year's big hitting World Cup tracks and Prince Royce’s track “90 Minutos (Futbol Mode)” is no exception. The New York-born Latin superstar has built a huge fanbase with his Bachata and contemporary R&B sound.

You might not be surprised that the track was released as part of a World Cup promotional campaign with telecommunication company Sprint. But sliding away from the corporate dilution of modern World Cup songs, “90 Minutos” is as close to genuine as football songs get.

“There is no better way for fans to get into 'Futbol Mode' than through music," said Prince Royce. Collaborating with Afro-Colombian hip-hop band ChocQuibTown, the track is high in energy and seeks to unlock your “Football Mode”. Sounding like the soundtrack to a street football video, it fits the bill, which is a surprise as Prince Royce confessed he has hardly kicked a football. Picking up over 860,000 total playlist followers across 12 influential playlists, the track has gained significant attention from the Official World Cup, Latino 2017 and Copa Mundial de la FIFA Rusia 2018 playlists (Instrumental’s A&R Scouting Platform).

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