MySpace losing 50m tracks, should be a wake-up call to 'risk-spreading'
Last week, it emerged that Myspace ‘lost’ 50+ million songs by 14+ million artists. Whilst the nostalgia hit of Bloc Party bangers disappearing into the ether hit us hard, we also think it should serve a wake-up call to ‘risk-spreading’ across platforms.
Thankfully, the role of Myspace in the music community is not what it once was. Nonetheless, every single track uploaded to the site between 2003 and 2015 has been misplaced during a server migration.
Whilst it would take a catastrophic nightmare to knock out the servers of major digital streaming platforms and social media sites... in theory, it could happen at any time.
It is now more important than ever to increase your value across multiple networks and streaming providers. By risk-spreading, you are also more likely to increase your following and engagement across multiple platforms. In practice, this means you are exposing your music to a new audience, with different behaviours, thus increasing the value of returns on each post.
To master this, reappropriate content to suit each platform. E.g. each time you shoot a new video, ensure you film it in a way that it can be cut into a 1080 x 1080 square for Facebook/Instagram, 1200 x 630 for YouTube and 1920 x 1080 for Instagram Stories/IGTV. This means that if one platform went bust, your content lives on forever.