The day after his death, XXXTentacion broke Taylor Swift’s global Spotify streaming record.
XXXTentacion’s track “SAD!” picked up a colossal 10.4 million streams on Spotify on June 19th, the day after his murder in South Florida. The single-day global streaming record was previously held by Taylor Swift, with her track “Look What You Made Me Do”, which racked up 10.1 million streams on the day of its August release.
XXXTentacion, whose real name is Jahseh Onfroy, was part of Spotify’s recent ‘hateful conduct policy’ controversy. His music was removed from Spotify’s playlists because of multiple domestic violence charges against him. Spotify’s policy has since been retracted, with CEO Daniel Ek taking personal responsibility for its rollout. The controversial rapper was facing 15 felony charges at the time of his death.
XXXTentacion has the second highest Spotify artist follower growth this week
Since his death, XXXTentacion has been trending on social media, with heated arguments surrounding the memorialisation of such a controversial figure, conspiracy theories about his perpetrators and whether the rapper was actually killed.
With such huge coverage and debate, XXXTentacion’s streaming statistics have blown up over the past 7 days. Ranking second globally, just behind Ed Sheeran, on Instrumental’s charts for ‘increase in artist followers’, X’s following grew by 465,000 to over 3.9 million this week. With such high streaming figures, his playlist following has also increased by over 3 million to 48.8 million (Instrumental’s music scouting platform).
Photo source: Soundcloud