Spotify has signed a deal with Bloomsbury to offer audiobooks as part of its streaming services.
Spotify users will be able to stream audiobooks for the first time on the platform after the streaming service signed an exclusive deal with UK-based Bloomsbury Publishing.
The first audiobook content that will be made available via Spotify is Bloomsbury’s 33 ⅓ series of short books about popular music. Each book explores a single album, with over 130 titles published, users will be able to stream a collection of the books which have gathered a cult following. With stories from Bowie, Metallica, Nirvana, Bjork, Michael Jackson and J Dilla to name a few, the crossover between streaming and music writing is a smart step.
"This partnership with Spotify is a natural fit between the books and the music they cover, and will help bring the series to a new, wider audience of listeners", said the publisher.
Courtney Holt, vice president and head of Spotify Studios and Video, added: "As a die-hard music fan, I discovered the 33 1/3 series many years ago. When I first joined Spotify to think about spoken word and audio content, I knew this would be a perfect partner for Spotify. We look forward to bringing this amazing series to our global music-loving audience."
After successfully introducing podcasts to the platform and making moves to incorporate music videos and graphics, it will be interesting to see how Spotify looks to develop its audiobook strategy and how that will form part of its monthly subscription model. The Bookseller reported that, “existing titles will be made available on the Spotify service over the next 12 months, and then there will be an ongoing programme of new titles for the next decade”.