YouTube and Spotify jostle for market in India as video giant launches music service

Written by frtyfve Team

YouTube Music's launch in India follows Spotify's arrival last month

In the last day, YouTube Music has been officially launched in 14 new markets including India. After launching its new subscription service in five markets last May, before going live across 17 global markets, it has been speculated that YouTube Music would become available in India - with an estimated 400m active internet users, it is a crucial opportunity for streaming services.

After Spotify launched in India last month, YouTube Music hopes to attract users with a 4-month free subscription deal for Samsung Galaxy S10 users. With Spotify securing 1m active users across free and premium tiers in the first week, it will be interesting to see the pick up for YouTube music.

YouTube Music users in India will have access to the ad-supported version of the service for free, with the option to pay for the ad-free service. The paid subscription fee will cost 99 rupees a month (£1.07 at current rates), while YouTube Premium, including ad-free, background and offline play across all of YouTube will cost 129 rupees for new members (£1.40 at current rates).

Lyor Cohen, Global Head of Music, YouTube said: “India is where the multi-lingual music scene thrives. It’s interesting to note how Indian artists have consistently claimed top spots over the last few months in the Global YouTube Top Artists chart."

“With YouTube Music, we are hoping to bring the best in global and Indian music to millions of fans across India, and give them an immersive music experience, with the magic of music on YouTube.”

YouTube Music and YouTube Premium is now available in 43 countries, having also launched in South Africa, Argentina, Costa Rica, Ecuador, Dominican Republic, Guatemala, Uruguay, Panama, Paraguay, El Salvador, Honduras, Nicaragua, and Bolivia in the last 24 hours.

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