Introducing YouTube Music, a brand new streaming service launched by the video-sharing giant.
According to YouTube, more than 1 billion music fans visit the platform each month to “be part of music culture and discover new music”. They also claim over 2 million artists share their sounds on the platform. With such a huge audience and creator base, YouTube is set to enter the music streaming market.
“YouTube Music is a new music streaming service made for music: official songs, albums, thousands of playlists and artist radio plus YouTube’s tremendous catalogue of remixes, live performances, covers and music videos that you can’t find anywhere else - all simply organized and personalized. For the first time, all the ways music moves you can be found in one place”
YouTube Music will take it’s form in a reimagined mobile app and brand new desktop player. As well as the unique remixes, covers and live versions available, YouTube Music boasts a search function that will help users find music even if they don’t know what they’re looking for. According to the post, users can search “that hipster song with the whistling” and the results will show the track they're looking for.
They also aim to compete with the Spotify experience, with a personalised home screen and playlists featuring recommendations based on listening history and mood.
YouTube Music will be available on an ad-supported and paid-subscription based model
An ad-supported version of YouTube Music is available for free, but YouTube is also launching a premium service, with a paid subscription that gives you “background listening, downloads and an ad-free experience for $9.99 a month”. Google Play Music subscribers will receive YouTube Music Premium as part of the current plan.
YouTube Music will first be rolled out in the U.S., Australia, New Zealand and Mexico, before it expands into wider territories including Austria, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland and the United Kingdom.