Hottest Artist In The World: Alice Merton

Written by frtyfve Team

Alice Merton follows her hit ‘New Roots’ with a hard-hitting single in ‘Lash Out’.

German-Canadian-English singer-songwriter Alice Merton has released the follow up to her breakthrough hit, ‘No Roots’. A dual citizen of the UK and Canada, and a German music graduate, Merton has spent much of her life living in different cities and continents. A journey which ultimately inspired ‘No Roots’, the track reached No.1 on Spotify’s Global Viral 50 charts and enjoyed significant international streaming and radio attention.

Her latest effort ‘Lash Out’ conveys the story of a much more firmly poised human, confronting people who limit the freedom of others.

Being an artist and a human in this world always means confronting people who make you feel like you have to act according to their rules. Like most people, I wanted and still want to live by my own rules. The idea, or, if you like, the need, to write and record 'Lash Out' was born of a feeling within me," she said.

The track has picked up over 470,000 streams in the three days since its release. With features on New Music Friday, Billboard Hot 100 and Pop Rising, Alice Merton’s playlist following has grown by 8.3m to 14,373,048 in the space of seven days (TalentAI). With the success of two singles so far this year, Alice Merton is on the way to enjoying a remarkable 2018 breakthrough.

frtyfve is powered by Instrumental. Their leading A&R music scouting platform uses Spotify data and applied AI processes to unearth the fastest growing artists and tracks. To find out how the tool can help power your scouting efforts, click the banner below to request a demo.

Powered by talentAI

Explore Related