Max Hershenow, producer and one-half of MS MR, has launched Post Precious with his longtime friend and pop artist Alex Winston.
While on hiatus from MS MR, Max Hershenow was keen to explore new ways of writing and releasing music outside of the major label system. At a similar time, his longtime friend and pop artist Alex Winston had just released her latest EP and was looking for an outlet to explore new sounds. This is how Post Precious was born.
Winston’s striking vocal and Hershenow tight production fuse effortlessly on their follow up to their cover of Harry Styles’ ‘Sign of the Times’. The electro-pop track was co-written with Ryn Weaver and is about battling the emotions of jealousy.
They say their name is a statement of the ethos around the project - ‘freed from the yoke of the label system and focussing on what’s fulfilling and fun about making music’. ‘Lose Myself’ has pushed their total playlist following to 1,123,763. thanks to an increase of just over 900k in the past 7 days (TalentAI). With an EP expected this year, they are certainly worth keeping an eye on!