On our radar: Farida
Norwegian/Algerian singer-songwriter Farida is turning heads with her latest single “You” - a perfect hybrid of smooth R’n’B melodies and pop danceability. Produced by close collaborator Undr and with undertones reminiscent of classic 90s slow-jams, it’s no wonder the track has already surpassed 350,000 plays on Spotify since it’s release on 5th January 2018.
Farida’s decision to leave her budding dance career is surely a smart one, with the new single increasing her total Spotify artist playlist following to over 400,000 (TalentAI). This week she features on prominent Spotify taste-making playlists ‘Pop Edge’, ‘Lugnt & Skönt’ and ‘Slow Down’.
At the beginning of the new year, Farida announced that she will be working on her debut album throughout 2018. We look forward to hearing more.
frtyfve is a new music blog powered by Instrumental. Their leading A&R music scouting platform uses Spotify data and applied AI processes to unearth the fastest growing artists and tracks. To find out how the tool can help power your scouting efforts, click the banner below to request a demo.