Power is independent
At frtyfve, we help independent artists flourish. Our team draws upon cutting-edge data insights, a network of industry contacts and years of experience at major international labels to convert artist potential and elevate careers.
Artists at frtyfve receive support from an attentive team of industry veterans – including specialists in A&R, Marketing, Design, Streaming Services, Data Analysts, Sync, Publishing, Radio, TV & Press Pluggers – all working in unison and keen to engage with the artist directly.
We use our own proprietary data, collected from streaming platforms and social media to identify fast-emerging talent in real-time and inform responsive marketing campaigns. Whether you have 100k streams of 100 million, our metrics are relative, and we’re always looking to the future.
We understand the importance of social media in building an artist’s brand - that’s why our marketing team are ‘social first’, driving sales, streams, views & engagements around every release, on all key social media platforms. Our strategies are limitless in scope and include influencer & curator marketing, social paid media, press, radio, TV, collaborations, design & video content and social unlock competitions.
At frtyfve, we recognise that playlists are the new radio, which is why we've built our own playlist network on Spotify.
Securing placements in branded content, tv or film can transform a local track into a global hit. Beyond organising traditional sync deals, we form profound relationships with brands to promote independent music and lock-in partnerships with major channels.
At no extra cost to the artist, we provide cutting edge design and promotional assets that improve and refine your image.
Whether it’s content ID claims, cover clearances, monthly accounting, weekly performance updates or delivering your latest record to 200+ stores, we disentangle the knots of admin and bring transparency to otherwise obscure business matters so you don’t have to.